TikTOC: Table of Contents Meets Roadmap — Make TikTok Work for You!
Master what you communicate to the algorithm—topics, hooks, hashtags, captions, covers, length & aesthetics—so the right people see your message. That’s Geoffrey’s edge.
The most underrated TikTok skill?
Staying current and communicating clearly to the algorithm—so it knows exactly who should see your content. We align what TikTok hears (topics, hooks, hashtags, captions, covers, length & aesthetics) with your brand vision and integrate ideas from all lines of business.
Replace the three URLs above with Geoffrey’s real TikTok links.
Marketing Strategist — TikTok
Geoffrey translates market signals and creator best-practices into a repeatable growth engine. He owns research, creative direction, and optimization rhythms so your brand compounds attention into community and customers.
- Breakout hooks that lifted 3-second hold by XX%
- Topic clusters that pushed suggested traffic by XX%
- Iterative covers that increased CTR by XX%
Replace “XX%” with real metrics from TikTok analytics.
Daily Creative Brief
A concise brief that steers what to film/post today.
- Hooks, angles, and CTAs
- Cover, length, and aesthetic notes
- Packaging to signal the right audience
Weekly Market Research
1–2 hours daily; delivers a weekly Creative Brief & recommendations.
- Topic map (by category & subcategory)
- Trending hashtags, keywords, captions
- Competitor & look-alike analysis
- “Avoid list” (negative scenarios / off-brand language)
Avatar & Baseline
Establish audience & creator avatar by brand personality.
- Aesthetics, wardrobe, tone & cadence
- Topic relevance & POV guardrails
- Library of reusable hooks & formats
Content Planning
Calendarized plan for 1 week / 30 days.
- Topics & scripts
- Specific hooks, visuals, captions
- Hashtags & cover treatments
Post-Publish Optimization
Review results; refine approach; coach creators.
- Iterate on best performers
- Adjust timing & packaging
- Update briefs based on data
Account Analysis
Audit your personal & business accounts vs. winners.
- Content gaps & opportunities
- Caption & cover diagnostics
- Competitor benchmarking
TikTok Growth System
- Daily briefs and rapid iteration
- Topic clusters for “For You” distribution
- Hook lab: first 3 seconds & retention
- Cover tests to lift CTR
- Caption & hashtag packages by niche
Mon
Hook Test A: pain-point opener
Alt: value ladder tip
Tue
Case Snippet: client win metric
CTA: follow for breakdown
Wed
FAQ Reel: top objection
Note: stitchable format
Thu
Hook Test B: curiosity gap
Cover: bold headline test
Fri
Story: behind-the-scenes process
CTA: comment keyword
Sat
Trend Remix: on-brand audio
Hashtags: niche + trend
Sun
Review: wins & brief next week
Drop in your best metrics here—or embed top TikTok posts. These create social proof tied directly to strategy.
Suggested Traffic Spike
Topic cluster + cover refresh increased suggested impressions by XX% week-over-week.
Hook Breakthrough
New opener drove a +YY% lift in 3-second hold and a +ZZ% completion uplift.
Format Win
Switched to listicle pattern → AAA views, BBB saves, CCC shares.
What’s the deliverable of the Weekly Market Research?
A Creative Brief recommending your next week’s TikTok topics, hooks, captions, hashtags, cover treatments, and video lengths—plus a short trend report & “avoid list.”
How do you set the avatar and brand aesthetics?
We map your brand personality into a creator avatar (tone, wardrobe, visual style) and benchmark it against top TikTok accounts to establish a baseline and positioning.
What happens after we post videos?
We review performance, identify what to double down on, and coach adjustments. The content plan updates based on data—so you keep compounding.
Tell us about your goals and we’ll reply with a first Creative Brief outline.
We respect your privacy. You’ll hear back within 1–2 business days.